Mistakes You Should Avoid When Creating UGC Video Content For Your Brand! (I wish I would have known the second point sooner)

UGC content is a powerful tool that can help you reach your target audience in ways you never thought possible. If you're trying to get more traction for your business, it's essential that you create UGC video content and use it in a smart way. However, there are some mistakes that you should avoid when using UGC video content as part of your marketing strategy.

Length: Short or Long?

If you're going to make a UGC video, the first thing to do is decide how long it should be. If you want people to pay attention, the length of your UGC video can determine the success of the content.

If your video is too short, there's a chance that viewers won't understand what it's about or what you want them to do.

On the other hand, if your video goes on for too long then viewers could lose interest and switch off.

The ideal length for a video depends on its purpose, but it's safe to say that a UGC video should be around 30 seconds.

Don't stop at one video idea

When one video content goes viral, most creatives just stop there. They don't take the time to break down what worked and why it was so effective. However, if you want to keep people engaged and coming back for more, you need to replicate the UGC content that is already working.

Take your top performers & turn them into a series: There are many different types of series that can be created around any given video.

It's important that you take the time to consider the mistakes that other brands have made when producing UGC, so you can avoid making those same mistakes and have a much better chance of creating something truly memorable.

It's time to get started creating UGC for your brand. If you're interested in seeing more of what we can do for your brand and having a free demo video produced for your brand, please contact us now!

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